AI-Shopping Assistant Rufus to Drive Amazon.com, Inc. (AMZN) e-Commerce Growth: Evercore ISI

Amazon.com Inc (NASDAQ:AMZN) is one of the champion blue-chip stocks to bargain for 2026. On January 5, analysts astatine Evercore ISI reiterated an outperform standing connected Amazon.com Inc (NASDAQ:AMZN) and acceptable a $335 terms target. According to the probe firm, the e-commerce elephantine is well-positioned for maturation driven by its AI-powered buying assistant, Rufus.

Evercore ISI expects Rufus and different AI commerce features to bolster Amazon’s retail gross merchandise measurement by 4.44% by 2028. Last twelvemonth alone, much than 250 cardinal customers utilized the generative AI-powered conversational buying assistant. Increased usage led to a $10 cardinal summation successful gross merchandise volume.

Rufus Edge stems from the information that 60% of customers who usage it often implicit a purchase, thereby strengthening the company’s gross merchandise volume. Its usage is expected to summation with the rollout of further AI features, including AutoBuy and Predicting Bundling. Additionally, Evercore ISI expects Rufus to heighten Amazon’s advertisement gross by astir $4 cardinal by 2028. The summation would travel arsenic AI buying helps usher and extract greater intent.

Meanwhile, connected January 7, Amazon’s unreality portion entered into a strategical concern with Infosys to make much endeavor services utilizing generative artificial intelligence. The concern volition effect successful the integration of Topaz AI services with Amazon Web Services AI adjunct to connection broad gen AI services to companies.

Amazon.com, Inc. (NASDAQ:AMZN) is simply a planetary tech elephantine known chiefly for its monolithic e-commerce platform, which sells a immense enactment of goods straight and allows millions of third-party sellers to usage its marketplace. It’s besides a starring supplier of unreality computing services, offering scalable infrastructure, databases, AI, and much to businesses.

While we admit the imaginable of AMZN arsenic an investment, we judge definite AI stocks connection greater upside imaginable and transportation little downside risk. If you're looking for an highly undervalued AI banal that besides stands to payment importantly from Trump-era tariffs and the onshoring trend, spot our escaped study connected the best short-term AI stock.

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Disclosure: None. This nonfiction is primitively published at Insider Monkey.