AT&T launches 4 new internet plans amid fight for customers

AT&T has refreshed its net program lineup amid intensifying contention successful the broadband industry.

While AT&T welcomed 584,000 caller net customers successful the archetypal 4th of 2026, according to its astir caller net report, T-Mobile attracted implicit 500,000 and Verizon gained 341,000.

In January, Verizon acquired Frontier for $20 cardinal to grow its fibre net footprint nationwide, offering much customers bundled mobile and net service. T-Mobile besides precocious upgraded its fibre net plans successful April, which see much worth and little starting prices.

While AT&T faces elevated contention from Verizon and T-Mobile, it is besides challenged by the increasing menace of outer net providers.

SpaceX’s outer net work Starlink has attracted implicit 9 cardinal customers since its motorboat successful 2019. Also, Amazon is expected to connection outer high-speed net plans done its Amazon Leo work aboriginal this year.

AT&T drops caller fibre net plans amid pressure

To support customers from switching to competitors, AT&T is launching 4 caller fibre net plans, the company’s latest determination successful “simplifying pricing for customers,” according to a caller property release.

The caller fibre net program lineup offers 4 velocity options: 300 Mbps, 500 Mbps, 1 gig, and 5 gig.

With autopay and paperless billing discounts activated, the 300 Mbps enactment starts astatine $50 a month, but erstwhile bundled with wireless service, the terms goes down to $35. AT&T states that this entry-level program is 3 times faster than the erstwhile offering.

Related: AT&T drops 3 caller telephone plans to support customers from switching

The 500 Mbps tier costs $65 a month; erstwhile bundled, the terms drops to $50. The 1 gig tier is $80 and decreases to $60 erstwhile combined with wireless.

The highest tier, 5 gig, is priced astatine $125, and its bundled terms is $100. This program includes All-Fi Pro, which offers “whole-home coverage, precocious security, Wi-Fi that adapts to routines,” and AT&T’s latest exertion with “premium instrumentality upgrades,” the property merchandise shared.

In addition, AT&T states that each of the caller fibre plans comes with net backup for escaped “when combining qualifying services.” Customers tin motion up for these plans starting connected June 7.

AT&T leans connected bundled offers to triumph implicit customers

The determination from AT&T comes aft it has revamped its telephone and net plans successful caller months.

In March, it rolled retired 3 caller telephone plans: AT&T Value 2.0, AT&T Extra 2.0, and AT&T Premium 2.0, which connection customers a azygous enactment for a starting monthly terms of $50, $70, and $90, respectively.