Aviva expands ChatGPT distribution channel

GlobalDataFinancialServices

Tue, June 16, 2026 astatine 11:18 AM CDT 2 min read

A GlobalData survey recovered that UK consumers are becoming much unfastened to AI-powered security interactions, creating opportunities for insurers to grow conversational organisation channels. Meanwhile, Aviva has extended its ChatGPT app to beingness security applications, enabling customers to get an archetypal punctuation done a conversational AI interface earlier completing their purchasing travel online.

GlobalData's 2025 UK Insurance Consumer Survey recovered that 41.9% of respondents would beryllium comfy receiving an security punctuation from an AI chatbot. This summation compared to 2024 was driven by maturation successful the proportionality of respondents who stated they would beryllium either "very comfortable" oregon "quite comfortable." At the aforesaid time, the proportionality of consumers who were uncomfortable receiving chatbot-generated quotes fell to 33.5% successful 2025, suggesting familiarity with AI-enabled services is gradually improving.

Against this backdrop, Aviva has expanded its ChatGPT app to see beingness security applications, gathering connected its erstwhile rollout for location security successful March 2026. Customers tin person an archetypal punctuation done ChatGPT earlier being directed to Aviva's website to implicit the exertion process. The determination reflects increasing insurer involvement successful conversational AI arsenic an further lawsuit acquisition and engagement channel, with providers progressively exploring however generative AI tin simplify analyzable purchasing journeys and marque security products much accessible to consumers.

GlobalData's survey findings bespeak that portion user sentiment remains mixed, acceptance of AI-led security interactions is moving successful a affirmative direction. As generative AI tools go progressively embedded successful mundane activities specified arsenic shopping, banking, and lawsuit service, user familiarity with conversational interfaces is apt to summation further. This should assistance trim concerns astir AI-assisted security journeys implicit clip and make a much favourable situation for insurers introducing chatbot-led quotation and exertion processes. For insurers, this creates an accidental to usage conversational AI to simplify punctuation procreation and amended lawsuit engagement—particularly successful merchandise lines wherever customers whitethorn payment from a much guided and personalised purchasing journey.

"Aviva expands ChatGPT organisation channel" was primitively created and published by Life Insurance International, a GlobalData owned brand.