BellRing Brands names Snak King CEO Michael Axelrod as new chief

US macromolecule drinks and bars concern BellRing Brands has hired Snak King CEO Michael Axelrod arsenic its adjacent president and main executive.

Axelrod, who volition instrumentality the helm connected 29 July, volition besides articulation the Premier Protein and Dymatize marque owner's committee of directors.

He volition win Darcy Davenport, whose departure was announced successful February.

Davenport volition stay progressive successful a elder advisory relation to "support a seamless enactment modulation and supply strategical support", BellRing said successful a statement.

BellRing described Axelrod as an "accomplished executive", who brings much than 3 decades of acquisition successful the consumer-packaged goods sector, including main enforcement roles astatine respective user businesses.

Robert Vitale, BellRing's chairman, said: "We conducted an extended hunt and determined that Mike is uniquely qualified to pb BellRing. His grounds of strategical insight, beardown lawsuit relationships and operational excellence volition beryllium invaluable arsenic we embark connected the adjacent section of growth."

Axelrod is joining from US salty snacks shaper Snak King, wherever helium has been main enforcement since October 2025.

Before that, helium led Del Real Foods, the US-based Hispanic foods business, since 2019.

He began his vocation astatine Boston Consulting Group and has held enforcement roles astatine US manufacturers Passport Food Group and TreeHouse Foods.

In his aboriginal career, Axelrod was besides an enforcement astatine what was erstwhile Kraft Foods and McCain Foods.

Axelrod said: "Consumer request for macromolecule remains exceptionally strong. With the number-one ready-to-drink macromolecule brand, heavy class expertise and beardown retailer relationships, BellRing is good positioned to thrust semipermanent maturation done lawsuit focus, innovation and operational rigor."

The assignment follows a hard acceptable of quarterly results and a chopped to BellRing's full-year outlook.

In May, the institution reported fiscal second-quarter nett income of $598.7m, up 1.8% year-on-year. However, operating nett for the 3 months to the extremity of March fell 30.6% to $66m and nett net dropped 42.2% to $33.9m.

Adjusted EBITDA for the 4th much than halved to $53.8m.

BellRing present expects its nett income successful its 2026 fiscal twelvemonth to scope $2.33bn to $2.37bn, compared with its erstwhile forecast of $2.41bn to $2.46bn owed to cautious user spending, accrued promotional enactment and outgo inflation.

In BellRing's 2025 fiscal year, its nett income were $2.32bn.

The institution is besides forecasting its full-year adjusted EBITDA volition scope from $315m to $335m, versus its February guidance of $425m to $440m.

In the 2025 fiscal year, BellRing's adjusted EBITDA stood astatine $481.6m.

"BellRing Brands names Snak King CEO Michael Axelrod arsenic caller main " was primitively created and published by Just Drinks, a GlobalData owned brand.