Burberry sales climb 5% in Q1 as US and China drive growth

UK luxury retailer Burberry has posted a 5% emergence successful comparable retail income for its archetypal quarter, with the Americas and Greater China providing the strongest momentum.

Retail gross for the 13 weeks to 27 June 2026 came successful astatine £455m ($612.8m) connected a reported basis.

On a changeless currency basis, the fig was up 4%, with speech rates adding a 1% boost. Store abstraction reduced gross by 1% implicit the quarter.

Regionally, EMEIA [Europe, the Middle East, India and Africa] was the anemic spot, down 3%, a effect Burberry attributed to fallout from the Middle East struggle and reduced tourer spending.

Stripping retired the Middle East, the determination diminution narrowed to 1%.

The Americas stood retired with comparable income up 12%, which the institution enactment down to section request and a wide basal of caller customers.

Greater China followed with maturation of 9%, aided by section spending and an expanding lawsuit basal among Gen Z shoppers, notably those calved astir betwixt 1997 and 2012.

The Asia Pacific recorded a much humble 3% rise.

Within the region, South Korea climbed 11% connected the backmost of some home and tourer spending, whereas Japan slipped 2% arsenic visitant numbers from China continued to decline.

By category, outerwear posted double-digit growth, driven by request for practice rainwear, lightweight jackets and seasonal lines.

Ready-to-wear items specified arsenic knitwear, polos and swimwear besides saw gains, portion women's handbags returned to maturation aft a play of decline.

Online income precocious astatine a mid-teens gait during the quarter.

Burberry besides confirmed it has lifted its wholesale guidance for the archetypal fractional of FY27, citing what it called a affirmative effect from trading partners.

Burberry CEO Joshua Schulman said: "For the archetypal clip successful 3 years, we saw maturation crossed our womenswear, menswear, accessories and childrenswear divisions, anchored by the outperformance of outerwear.

"Our strategy is working. We are attracting a wide scope of luxury customers crossed merchandise categories, channels and geographies, reinforcing my assurance successful the opportunities ahead."

Looking ahead, the radical said it anticipates continued advancement toward its fiscal targets for the afloat year, including gross maturation and borderline expansion, successful enactment with anterior expectations.

It added that it remains conscious of the unpredictable geopolitical and economical backdrop and the imaginable effect connected user sentiment.

"Burberry income ascent 5% successful Q1 arsenic US and China thrust growth" was primitively created and published by Retail Insight Network, a GlobalData owned brand.