Edward Jones Reports 1% Net Advisor Increase

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Edward Jones reported a humble 1% summation successful advisor headcount to 20,425, representing 300 nett caller advisors, successful a regulatory update for the afloat twelvemonth 2025. 

The St. Louis-based broker/dealer’s filing Tuesday showed a slower maturation complaint compared to earlier successful the year, erstwhile it reported a 4% increase. 

The wealthiness manager is operating successful a competitory marketplace for advisors crossed wirehouses, broker/dealers and registered concern advisors—with astir publicly-listed firms lone giving constricted advisor headcount updates aft having historically releasing them quarterly.

The privately owned concern besides flagged a caller determination to sweeten the cookware for advisors who enactment with the firm. In November, it announced that it would beryllium starting a $1.25 cardinal Class B constricted concern for advisors to stock successful the company’s wealth. That offering, which the steadfast aboriginal boosted to $1.4 billion, is expected to beryllium offered connected oregon earlier Jan. 1, 2027.

In its filing, Edward Jones besides reported an 11% summation successful operating expenses to $16 cardinal successful 2025 compared to the anterior year, mostly owed to increases successful compensation and benefits. 

“Financial advisor compensation accrued owed to an summation successful gross connected which commissions are earned,” the steadfast wrote. 

Home bureau and subdivision compensation and benefits besides accrued for employees, with much expenses coming from “estimated separation costs” from a location bureau restructuring the steadfast announced successful 2025 to streamline processes successful a mode it said would payment advisors. 

The initiative, called Enterprise Reimagined, is being done to “create much businesslike operations by restructuring the location office, removing redundancies and adopting caller capabilities and exertion to present much worth and a amended lawsuit experience.”

Client assets nether attraction were besides up year-over-year, rising 14% to $2.5 trillion. Edward Jones attributed the maturation to a operation of beardown markets and nett caller assets gathered by advisors done the year, though the steadfast did enactment that full nett caller assets of $74 cardinal were “relatively level compared to 2024.”

Even so, nett gross accrued 11% to $18 cardinal successful 2025, chiefly owed to a emergence successful interest gross from its lawsuit base. 

“The summation successful interest gross was chiefly owed to maturation successful advisory programs, driven by higher mean marketplace levels and continued concern of lawsuit dollars into advisory programs,” the steadfast wrote.