Ex-Nintendo of America Boss Doug Bowser Joins Hasbro, Owner of Dungeons & Dragons and Magic: The Gathering

Doug Bowser, erstwhile president and main operating serviceman astatine Nintendo of America, has joined the committee of directors astatine Hasbro.

Bowser departed Nintendo connected December 31, little than a period ago. He had served much than a decennary astatine the company, and six years arsenic Nintendo of America's last boss, pursuing the departure of erstwhile president Reggie Fils-Aimé. Bowser's clip astatine the institution was notable arsenic helium oversaw the occurrence of Nintendo Switch and past the record-breaking motorboat of Switch 2, portion gamely acknowledging each the jokes astir his surname.

Nintendo's erstwhile main volition beryllium joined arsenic a newly-installed subordinate of the Hasbro committee by Carla Vernón, CEO of The Honest Company.

Doug Bowser. Image source: Adam Gray/Bloomberg via Getty Images.

"We are delighted to person Doug and Carla articulation our seasoned and dynamic Board of Directors," said Rich Stoddart, Chair of Hasbro's Board of Directors. "Doug and Carla bring extended enactment acquisition crossed user brands and franchise management. Their expertise and guidance volition beryllium invaluable arsenic Hasbro continues to execute its semipermanent innovation and maturation strategy."

Hasbro owns a swathe of large amusement franchises, including Dungeons & Dragons, Magic: The Gathering, Monopoly, Transformers and Peppa Pig.

The company's profits person swelled successful caller years owed to the spike of involvement surrounding D&D, and the breakout occurrence of Baldur's Gate 3, developed by Larian — which has present moved connected to enactment connected Divinity, alternatively than enactment connected a sequel.

Previous comments from Hasbro person suggested that different Baldur's Gate crippled volition travel astatine immoderate point, erstwhile a workplace to marque it has been found.

Bowser was replaced arsenic Nintendo of America president by Devon Pritchard, a 19-year seasoned of the video crippled manufacture and long-standing subordinate of the NOA enactment team. In addition, Satoru Shibata has joined NOA successful the vacant relation of CEO, portion continuing his roles arsenic Managing Executive Officer and Corporate Director, Member of the Board astatine Nintendo Co., Ltd. (NCL).

Image source: Adam Gray/Bloomberg via Getty Images.

Tom Phillips is IGN's News Editor. You tin scope Tom astatine [email protected] oregon find him connected Bluesky @tomphillipseg.bsky.social