Firebirds Wood Fired Grill Names Florence Ho Chief Marketing Officer

Firebirds Wood Fired Grill, the award-winning, polished-casual American edifice and steakhouse, announced the assignment of Florence Ho arsenic the Company's caller Chief Marketing Officer, effectual July 7. Ms. Ho brings much than 25 years of selling enactment to Firebirds, with a way grounds of driving meaningful concern maturation for some emerging and well-established hospitality, lifestyle, and user brands.

"I'm delighted to invited Florence to the Firebirds squad astatine a pivotal infinitesimal arsenic we proceed our maturation nationally," said Steve Kislow, Chief Executive Officer, Firebirds Wood Fired Grill. "Florence brings a operation of creativity, analytical insight, and hands-on selling enactment that volition beryllium instrumental arsenic we proceed to turn the Firebirds marque and deepen our transportation with guests. Her way grounds of gathering high-performing selling teams and driving measurable results makes her the close person to instrumentality Firebirds' selling efforts to the adjacent level, including evolving our Inner Circle programme into a best-in-class loyalty acquisition for our guests."

Ms. Ho astir precocious served arsenic Senior Vice President of Marketing, Loyalty and Customer Experience astatine Cooper's Hawk Winery & Restaurants, wherever she played a cardinal relation successful brand-building during a play of accelerated enlargement that much than doubled the concept's portion count. Over much than six years, Ms. Ho built the company's integer selling programme from the crushed up and successfully enhanced loyalty and CRM programming for Cooper's Hawk, increasing its namesake Wine Club rank by much than 1.5x and importantly strengthening its societal media presence, portion delivering industry-leading Net Promoter Scores.

"Firebirds is simply a beloved edifice marque defined by craft, hospitality, and an exceptional impermanent acquisition that keeps radical coming back," said Ms. Ho. "What excites maine astir astir joining Firebirds is the accidental to harvester its fiery marque practice with modern, data-driven selling to turn broader consciousness of the conception and make meaningful and lasting relationships with our guests. I look guardant to partnering with Steve and the full enactment squad to constitute the adjacent section successful Firebirds' story."

Prior to her relation astatine Cooper's Hawk, Ms. Ho spent a decennary astatine Wyndham Hotels & Resorts, wherever she held elder selling and loyalty enactment roles crossed a portfolio of much than 20 brands astatine scale. She has besides served successful selling and analytics enactment positions astatine well-known brands including Mercedes-Benz USA, Kraft Foods, and Gartner. Ms. Ho holds a PhD successful Economics from the City University of New York and a Bachelor of Arts, Economics from the College of William & Mary.