Matt Frankel, CFP, The Motley Fool
Thu, January 22, 2026 astatine 7:28 AM CST 3 min read
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SoFi’s gross is increasing rapidly, and determination are respective reasons why.
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Third-party idiosyncratic indebtedness originations, checking and savings accounts, and different maturation drivers are responsible.
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Home loans aren’t a ample portion of SoFi’s concern close now, but that could alteration successful 2026.
To accidental that SoFi (NASDAQ: SOFI) has grown impressively would beryllium an understatement. Over the past 3 years, SoFi's rank basal has grown by 142%, gross has grown by adjacent more, and the institution is present consistently profitable.
A fewer large maturation drivers person been liable for the stellar caller performance. Personal indebtedness originations person soared, and nett chargeoffs person declined. The "loan level business" that originates loans connected behalf of 3rd parties and provides referrals to partners has go a rapidly increasing root of high-margin interest income. And the SoFi Invest level has launched immoderate breathtaking features, specified arsenic options trading and entree to backstage companies. These are conscionable a fewer examples.
For the clip being, idiosyncratic loans are by far the largest portion of SoFi's lending business, accounting for astir 77% of indebtedness originations done the archetypal 3 quarters of 2025. Student loans, the archetypal indebtedness benignant marketed by the company, is the 2nd largest.
However, 1 portion of SoFi's concern that is overlooked, and shouldn't be, is location loans.
To beryllium sure, I wouldn't telephone SoFi a large owe lender by immoderate definition. The institution originated astir $2.3 cardinal successful mortgages implicit the past 3 quarters. For context, Rocket Companies (NYSE: RKT) originated $32.4 cardinal during the astir caller 4th alone.
Although location loans aren't a large portion of SoFi's concern yet, it's pugnacious to overstate what a monolithic accidental this is. For 1 thing, the existent property marketplace itself is inactive historically slow, arsenic involvement rates person remained high. Not lone is location acquisition enactment slow, but refinancing is, too.
Second, arsenic SoFi's subordinate basal grows, it creates cross-selling opportunities for different products, including location loans. In fact, successful the astir caller quarter, SoFi's location indebtedness measurement astir doubled from $490 cardinal to $945 million, truthful it's already seeing rather a spot of traction.
As rates (hopefully) travel down implicit the adjacent mates of years, and SoFi's ecosystem grows by millions of caller members, it could make a cleanable tempest of location indebtedness demand. SoFi could adjacent replicate its idiosyncratic indebtedness level and incorporated third-party owe originations and referrals. In a emblematic year, astir $6 trillion worthy of existing homes are sold successful the United States. Plus, American homeowners are sitting connected $35 trillion successful location equity, the astir successful history. SoFi is good positioned for its location indebtedness concern to turn importantly successful the years to come.

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