Hershey unveils new dream candy combos ahead of Valentine's Day

Many of america retrieve Valentine's Day from childhood, erstwhile we begged our parents to bargain oversized bags of candy truthful we could cautiously constitute "to" and "from" connected cards for each classmate.

We handed retired small dainty bags astatine school, and adjacent if we didn't person a peculiar someone, it didn't substance due to the fact that everyone received a Valentine. Those were simpler times, astatine slightest erstwhile it came to emotion and dating.

Today, Valentine's Day remains 1 of the astir profitable holidays of the twelvemonth for candy makers. As the solemnisation approaches, store shelves are erstwhile again filling up with pink- and red-wrapped sweets covered successful hearts. Consumerism is unavoidable, and millions of shoppers volition soon caput to stores to bargain treats for their loved ones.

For The Hershey Company (HSY), a household sanction successful cocoa and candy since 1894, holidays person agelong been a reliable root of sales. But the institution is present navigating a much analyzable environment.

During Hershey's third-quarter earnings call, CEO Kirk Tanner revealed that Halloween candy sales had gotten disconnected to a slower commencement than usual. He attributed portion of the softness to Halloween falling connected a Friday successful 2025, which whitethorn person delayed the season's last income push.

In response, Hershey revealed plans to summation investments successful user insights to amended refine its merchandise mix, pricing strategies, and packaging, efforts that widen beyond the vacation season. The institution is besides ramping up integer selling efforts and continuing to enactment originative collaborations, specified arsenic the popular Reese's Oreo partnership.

This flimsy setback whitethorn person inspired Hershey to instrumentality its vacation offerings to the adjacent level, rolling retired much caller candy innovations for 2026.

Hershey has unveiled 5 caller candy products from its classical brands for the 2026 Valentine's Day season. The institution is besides bringing backmost its iconic Hershey's x Snoopy & Friends ready-to-gift varieties, alongside returning instrumentality favorites.

• Reese's Unwrapped Chocolate Peanut Butter Creme Mini Hearts: Heart-shaped, unwrapped archetypal mini Reese's

• Kit Kat Friendship Exchange Milk Chocolate Snack-Size Bears: Bear-shaped archetypal Kit Kats individually wrapped with a "to/from" labeled wrapper

• Jolly Rancher Awesome Reds Gummies Pouch: Jolly Rancher premix featuring reddish flavors, including cherry, watermelon, strawberry, pomegranate, and effect punch

• Twizzlers Strawberry Twists Snack Size Friendship: Chewy strawberry-flavored twists with a "to/from" labeled wrapper

• Hershey Valentine's Shapes Snack Size Assortment: A premix of Reese's Milk Chocolate Peanut Butter Snack Size Hearts and Kit Kat Milk Chocolate Snack Size Bears