Industry veteran John McDonnell joins Ghost Tequila

Ghost Tequila has named spirits manufacture seasoned John McDonnell to the newly-created relation of enforcement chairman.

In a statement, the Boston-based concern said McDonnell volition enactment with the company’s enactment squad and CEO Jeff Popkin to “accelerate growth”.

The erstwhile Tito's Handmade Vodka and Patron Tequila enforcement told Just Drinks Ghost Tequila was 1 of the “fastest-growing” brands successful the US market.

"Ghost Tequila was up 12% past year, successful an highly hard spirits situation successful the US," McDonnell said. "Most different Tequilas are showing double-digit declines."

Ghost Tequila, which is infused with shade pepper, is sold crossed the US and successful markets successful the Caribbean, Europe and Asia-Pacific.

McDonnell said astir 97% of the company's income are generated successful the US but expects that proportionality to displacement arsenic much export markets travel connected stream.

"The Caribbean is simply a beardown marketplace for us, and we’re besides present successful Greece, Italy, Portugal, Ireland, Korea, and Australia. Within the archetypal 4th this twelvemonth we expect to unfastened The Philippines, Taiwan, and Bulgaria," helium said.

In the US, the company’s income are “heavily” weighted to the on-trade. "Our absorption this twelvemonth is to onshore much nationalist on-premise accounts, and besides to summation our beingness successful the off-trade," McDonnell said.

"We’re successful the process of hiring a caller advertisement bureau and a societal media bureau to assistance summation our awareness. Ghost Tequila is unsocial due to the fact that it’s a spicy Tequila. We play successful a unsocial lane and we person a existent accidental to ain the spicy margarita."

McDonnell was antecedently managing manager for Tito’s Handmade Vodka planetary business. He near the concern past year.

Before joining Tito’s Handmade Vodka, helium was president planetary and main operating serviceman astatine Patrón Tequila for 8 years to 2013. Earlier successful his career, helium spent 2 decades astatine Seagram’s.

Ghost Tequila counts respective idiosyncratic backers, with its largest capitalist being The Raptor Group.

It secured “significant funding” from concern steadfast The Raptor Group successful April 2023.

At the time, the Boston-based spicy tequila marque described Raptor arsenic “the pb capitalist group” but added: “The company’s headdress array includes implicit 100 investors.”

“They’re an highly bully partner,” McDonnell said of the firm.

"Industry seasoned John McDonnell joins Ghost Tequila" was primitively created and published by Just Drinks, a GlobalData owned brand.

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