Neil Patel, The Motley Fool
Sun, January 11, 2026 astatine 11:50 AM CST 5 min read
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The operation of a beardown marque and almighty web effect makes this a competitively advantaged business.
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No doubt, American Express is acceptable to turn its gross and net implicit the agelong tally arsenic the system grows.
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But the shares are historically costly present -- and truthful improbable to beryllium a worthwhile buying opportunity.
American Express (NYSE: AXP) has been a winning investment. In the past 30 years, the stock terms has climbed 3,090% (as of Jan. 8). Including dividends, the total return comes retired to 4,570%. Had you invested $22,000 successful aboriginal January 1996, you'd person $1 cardinal today. Historically, American Express has been a millionaire-maker stock. But tin the financial stock support this up successful the future?
Before reasoning astir the money-making imaginable of immoderate investment, investors should question if determination are durable competitory strengths. These marque up a company's economic moat. And if these are present, it's a bully motion that this is simply a high-quality concern worthy digging deeper into a bit. American Express fits the measure present arsenic showcased by the stock's singular past performance. There are 2 cardinal aspects of its moat that investors should beryllium acquainted with now.
The archetypal is that the concern possesses a network effect. American Express has a concern exemplary partially similar Visa oregon Mastercard, arsenic it runs the outgo level that connects 160 cardinal merchant locations with 151 cardinal progressive cards. This creates a two-sided ecosystem that sees its worth proposition amended arsenic the fig of stakeholders grows. Merchants person much customers to target. And consumers volition person much places to walk their money. This is simply a affirmative feedback loop.
Another portion of the American Express moat is the company's marque strength. The institution is viewed arsenic having a premium presumption successful the fiscal services market. This comes down to its strategy of targeting an affluent lawsuit basal that has greater spending powerfulness than mean consumers. Consequently, Amex has industry-leading nett charge-off rates.
The credits cards besides person proven pricing powerfulness arsenic exemplified by the company's quality to complaint higher fees connected its products implicit time. The mean interest per paper accrued by 205% betwixt the 3rd quarters of 2015 and 2025 (ended Sept. 30). Within the past 18 months, American Express hiked the rank dues connected some its Gold and Platinum cards, but the fig of cards progressive keeps growing.
Competition is surely thing to overlook. JPMorgan Chase and Capital One, for instance, are 2 well-known recognition paper issuers. But the economical moat that American Express has developed supports its staying power.

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