Jim Cramer Says Wall Street Is “Falling Back in Love With the New Ulta”

3 days ago 2

Syeda Seirut Javed

Wed, January 14, 2026 astatine 9:57 AM CST 3 min read

Ulta Beauty, Inc. (NASDAQ:ULTA) is 1 of the stocks Jim Cramer precocious looked at. Cramer called it 1 of his “favorite” companies during the episode, arsenic helium commented:

“I ever support an oculus connected the caller precocious database to recognize what’s working. And for the past mates weeks, 1 of my favourite companies has practically achieved imperishable residency status, making a caller precocious astir each day. And I’m talking astir Ulta Beauty… Yes, caller CEO Kecia Steelman took implicit a twelvemonth ago, and boy, she’s managed to orchestrate a beauteous awesome turnaround, and that’s wherefore I recommended buying the banal into weakness conscionable a fewer months ago. But it’s clip to revisit it due to the fact that it’s an adjacent amended story…

A idiosyncratic with banal marketplace information connected a laptop. Photo by Anna Nekrashevich connected Pexels

Ulta Beauty, Inc. (NASDAQ:ULTA) provides cosmetics, skincare, haircare, and fragrance products. In addition, the institution offers in-store quality services, including hair, makeup, brow, and tegument treatments.