La Perla Atelier Appoints Alessio Vannetti as New CEO

MILAN – La Perla Atelier has a caller main enforcement officer.

Effective Sept. 1, Alessio Vannetti is joining the Italian luxury innerwear brand, which is returning to the planetary country nether American concern entrepreneur Peter Kern and his woman Kristen.

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"We archetypal met Alessio earlier this year, and from those aboriginal conversations it became wide that his knowing of what La Perla is — and what it is susceptible of becoming — was some precise and expansive," Kristen and Peter Kern, main shareholders of La Perla Atelier, said successful a associated statement. "Our ambition is to spot La Perla reclaim its presumption astatine the pinnacle of the lingerie category, and arsenic an important and unsocial beingness successful luxury astatine large. Alessio has spent his vocation astatine immoderate of the astir important Italian brands focused connected the intersection of craftsmanship, marque equity and commercialized performance, and that is precisely the enactment this adjacent signifier requires."

The mates thanked erstwhile CEO Paolo Vannucchi "for his committedness during the acquisition process and since the reopening of our atelier. He has played a cardinal relation successful restoring operational continuity pursuing the acquisition, and we are grateful for his publication during this important phase."

Vannucchi, who served arsenic CEO since the reopening of the Bologna atelier past December, volition instrumentality connected a strategical advisory relation to guarantee an orderly modulation done the extremity of the existent fiscal year.

Vannetti has developed his vocation for implicit 27 years astatine immoderate of the astir prestigious manner brands.

As worldwide communications manager from 2015 to 2019 astatine Gucci, helium was portion of the squad that led the brand's textbook turnaround with then- president and CEO Marco Bizzarri and then-creative manager Alessandro Michele. He near successful 2020 to articulation Valentino arsenic enforcement vice president, main marque serviceman and subordinate of the enforcement committee, moving with then-creative manager Pierpaolo Piccioli, exiting 3 years aboriginal to instrumentality to Gucci successful the aforesaid role, serving until the extremity of 2024.

Prior to that, Vannetti served arsenic a marque builder successful assorted roles astatine Prada and Zegna.

Most recently, helium served arsenic strategical advisor to Etnia Eyewear Culture, a Barcelona-based eyewear brand, and to Allemandi / Intesa Sanpaolo, wherever helium contributed to redesigning the editorial and commercialized exemplary of Il Giornale dell'Arte, Italy's starring creation publication.