NBA Legend Shaq Says, 'I Don't Like To Seem Like I'm Bragging…But Who Owns Marilyn Monroe? Who Owns Elvis Presley? Me!' — That's His 'Real Business'

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Most radical retrieve the dunks, the rings, and the commercials. Shaquille O'Neal built a Hall of Fame vocation connected the court, but his existent powerfulness determination came aft the last whistle—when helium started playing a precise antithetic game.

On the "Earn Your Leisure" podcast successful 2021, the erstwhile NBA prima turned capitalist laid retired his strategy with a enactment that sounded similar a flex but landed similar a lesson.

"I don't similar to look similar I'm bragging, but I'm going to inquire you a question," helium said. "Who owns Marilyn Monroe? Who owns Elvis Presley? Who owns Forever 21? Who owns JCPenney? Me! My existent concern is I ain 50 brands…"

The absorption successful the country said it all. But the bigger communicative wasn't the name-dropping. It was however helium got there.

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As his playing vocation coiled down, O'Neal started reasoning past endorsement checks and TV deals. He looked astatine icons similar Michael Jackson and saw thing different—names that kept earning agelong aft the spotlight faded.

"So erstwhile I was retiring, I'm looking around, and I'm like, however does Michael Jackson and each these guys unrecorded forever," helium said connected the podcast. "So 1 of the chapters successful the book, associated ventureship. So I called the 3 companies that helped radical unrecorded forever, and they bought my marque for a batch of money."

That determination flipped the script. Instead of walking distant with a one-time payout, helium made a 2nd determination that mattered more.

"So I took fractional that money, enactment it backmost successful the company, present I'm the fig 2 feline successful the company," O'Neal said. "Instead of taking each that wealth and conscionable saying, okay, you power 50 of my brand—nope, I'm gonna enactment it backmost in, conscionable successful case."

That institution was Authentic Brands Group, a marque absorption and licensing steadfast that owns and monetizes the rights to large names, estates, and retail brands. By reinvesting, O'Neal didn't conscionable currency out—he bought in.

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That reinvestment turned a idiosyncratic marque woody into thing overmuch bigger. Instead of relying connected his ain sanction to make income, O'Neal gained vulnerability to a portfolio of brands and estates that nutrient gross each day.