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Reuters
Thu, April 9, 2026 astatine 6:59 AM CDT 1 min read
April 9 (Reuters) - ChatGPT shaper OpenAI expects to make $2.5 cardinal successful advertizing gross this year, with projections to reach $100 cardinal by 2030, Axios reported connected Thursday, citing a root acquainted with caller presentations to investors.
The institution has told investors to expect advertisement gross to surge to $11 cardinal successful 2027, $25 cardinal successful 2028 and $53 cardinal by 2029, based connected the presumption that OpenAI's products volition scope 2.75 cardinal play users by 2030, the study added.
OpenAI did not instantly respond to a Reuters petition for remark connected the Axios report.
* OpenAI said successful January it would commencement showing ads inChatGPT to immoderate U.S. users, looking to boost wide revenuegrowth to assistance money soaring costs of processing its AItechnology. * The ads were to beryllium tested with users connected ChatGPT's freetier and the lower-priced Go plan. * Late past month, an OpenAI spokesperson said ChatGPT's adspilot successful the U.S. crossed $100 cardinal successful annualized revenuewithin six weeks of its launch. * The institution had expanded to implicit 600 advertisers astatine thetime. * OpenAI is making efforts to drawback marketplace stock successful the adindustry, dominated by Alphabet's Google and Facebook parentMeta. For context, Google's advertisement concern generated $294.69billion successful 2025 revenue, portion Meta reported 2025 advertisement gross of$196.18 billion. * Although analysts person said displaying ads successful ChatGPTcould irk immoderate users and wounded trust, OpenAI reports nary interaction onconsumer spot metrics and has observed debased dismissal rates ofads.
(Reporting by Deborah Sophia successful Bengaluru; Editing by Vijay Kishore)
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