People Moves: $6.9B Private Markets Firm Willow Wealth Names President

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Larry Greenberg has been named president of Willow Wealth, a New York-based backstage markets investing level with much than 500,000 members. He volition study to Chief Executive Officer Mitchell Caplan.

Greenberg had worked with Caplan previously, founding and aboriginal selling Telebanc Financial to E*TRADE and Jefferson National to Nationwide. Telebanc was a nationalist integer slope that started with astir $200 cardinal successful deposits that Greenberg helped turn to much than $8 billion. Earlier, arsenic president of Jefferson National, helium launched a no-commission, flat-fee adaptable annuity.

Private marketplace investments person gained popularity among investors successful caller years, with providers moving to marque entree easier done fiscal advisors and concern funds.

New York-based Willow Wealth has astir $6.9 cardinal successful lawsuit assets invested connected its platform. It precocious raised much than $77 cardinal successful a backing circular and expanded its merchandise suite to see funds from organization managers specified arsenic Goldman Sachs, StepStone and Carlyle.

"Across my career, I've seen that investors privation to play a important relation successful controlling their ain fiscal lives," Greenberg said successful a statement. "For a agelong time, backstage markets didn't connection that choice, but astatine Willow Wealth, our occupation is to alteration that by giving investors a wide representation of each opportunity, the accusation to justice it for themselves, and the tools to act."

Caprock Names Jennifer Ayer Managing Director of Purpose-Driven Wealth

Caprock, a Boise, Idaho-based multi-family bureau registered concern advisor with much than $16 cardinal successful lawsuit assets, has named Jennifer Ayer to a recently created relation of managing manager of purpose-driven wealth.

Ayer astir precocious co-led the interaction investing strategy astatine AlTi Tiedemann Global, moving with ultra-high-net-worth clients connected portfolio construction, concern integration and household fiscal planning.

"At a clip erstwhile much families are looking for thoughtful guidance connected however their wealthiness tin bespeak their values and priorities, Jennifer brings the experience, judgement and position this relation requires," Greg Brown, Caprock co-CEO, said successful a statement.

Caprock became a founding B Corporation successful 2007, which designates a for-profit concern arsenic gathering the barroom for societal and biology performance, accountability and transparency investing. The steadfast has since deployed much than $2 cardinal crossed 120 intentional interaction funds.