Perplexity ARR tops $450M after pricing shift, FT reports

Proactive

Wed, April 8, 2026 astatine 8:25 AM CDT 1 min read

Perplexity AI’s yearly recurring gross has surged to much than $450 cardinal arsenic of March, much than doubling successful a azygous 4th pursuing the motorboat of caller products and pricing changes, the Financial Times reported.

The crisp summation successful gross was driven by the rollout of “Computer,” an agent-style tool, alongside a displacement to a usage-based pricing model, the study said.

The institution has besides benefited from increasing endeavor adoption and a idiosyncratic basal that present exceeds 100 million.

Prior to the pricing overhaul, Perplexity had already expanded its yearly recurring gross to astir $305 million, up from astir $16 cardinal implicit the past 2 years, underscoring accelerated maturation adjacent earlier the latest acceleration.

A Perplexity enforcement told the Financial Times that gross retention remained “strong,” though nary circumstantial fig was disclosed.

The artificial quality startup has seen its valuation ascent successful caller months. As of September 2025, Perplexity was valued betwixt $20 cardinal and $21.2 cardinal pursuing a $200 cardinal backing round, up from $9 cardinal earlier successful 2025 and astir $3 cardinal successful mid-2024.