Plant-based sales: Germany thrives as UK, Netherlands fall back

There were contrasting fortunes successful the plant-based class crossed its large markets successful Europe past year, with income up successful countries including Germany but down successful the UK and the Netherlands.

Sales successful 4 of Europe's largest markets for plant-based nutrient - Germany, Italy and France and Spain - grew by worth and measurement successful 2025, according to deliberation vessel The Good Food Institute.

Analysing information from marketplace researchers Circana, the GFI said income declined by some metrics successful the UK and the Netherlands.

The dataset covered arsenic galore arsenic six plant-based nutrient segments: meat, seafood, milk, cheese, yoghurt and cream.

Sales successful Germany, Europe's largest plant-based market, roseate 3.1% to €1.71bn ($1.98bn) successful 2025, connected the backmost of a 6.2% summation successful volume. The Circana information for Germany covered each six merchandise segments.

In Italy, plant-based nutrient income grew 4.5% to €668.8m, with volumes up 5.8%. France’s plant-based nutrient income roseate 11.4% successful worth presumption to €571.7m. Volumes jumped 13.3%. The figures for the 2 countries took successful 5 segments.

The information for Spain - which covered 4 merchandise areas - showed a 7.7% summation successful worth to €545.7m and a 6.6% emergence successful volume.

However, successful the UK, plant-based nutrient income totalled £847.8m ($1.13bn) successful 2025, down 1.2% successful worth and 2.5% successful volume, the GFI said. The numbers for the UK took successful each six segments but did not screen "major discounter stores", the information for which was unavailable, the organisation added.

In the Netherlands, income crossed 5 categories fell 4.1% successful worth to €259.4m. Volumes dropped 1.3%.

The GFI said terms remained a large operator of class show but not capable connected its ain to prolong demand.

“Affordability is simply a cardinal income operator for plant-based foods – but debased prices aren’t capable for success,” the radical said.

Sales successful Germany were supported by stronger income successful beverage and drinks, which roseate 8.1% to €632.4m connected the backmost of a near-8% summation successful volumes. The class represented 9.2% of each beverage sold successful German retailers, GFI said.

In the Netherlands, the wide diminution was led by plant-based meat, wherever income measurement fell 10.7% and worth dropped 10.5% to €108.1m.

The UK marketplace besides weakened chiefly due to the fact that of plant-based meat. Volumes fell 9.4% and income by worth declined 7.3% to £294.6m.

According to the GFI said the autumn whitethorn beryllium overstated due to the fact that much income shifted to discounters extracurricular Circana’s coverage.

Plant-based beverage held steadier, with worth up 0.5% to £419.3m, though measurement slipped 2.2%.

The GFI said the broader signifier crossed Europe showed products execute champion erstwhile they amended connected some outgo and user experience.