Pronghorn invests in Tequila brand Humano

Spirits incubator Pronghorn has invested successful US concern Humano Tequila.

The fiscal presumption of the concern were not disclosed, nor however overmuch equity Pronghorn has bought successful the firm.

Humano, led by a corporate of manufacture executives, markets a scope of 4 Tequilas, with its products are sold successful 11 states.

In a statement, Pronghorn said it is “identifying cardinal enactment additions and optimising marketplace enlargement efforts” for Humano, alongside providing the investment.

Ron Cole, the president of Pronghorn, added: "Humano Tequila has shown unthinkable velocity. By partnering with Humano Tequila, we are fuelling a marque that is not lone culturally rooted but commercially explosive. Our concern portfolio is demonstrating that equity and excellence are a almighty combination, delivering results, and Humano Tequila is different large marque with a large enactment team."

Just Drinks has asked Pronghorn for further details connected its concern and its plans.

Luis Abundis, the CEO of Humano, said: "From the workplace to the glass, our extremity has ever been to make existent tequila made by existent humans. This strategical concern allows america to amplify our meticulous craftsmanship and proceed our trajectory arsenic 1 of the industry's astir breathtaking maturation stories."

Pronghorn was founded successful 2021 with a absorption connected backing and supporting Black-owned spirits brands.

The Georgia-based company, which has been diversifying its portfolio, entered the mezcal class past twelvemonth with an concern successful female-founded marque Doce Mezcal.

In 2024, it expanded into the non-alcoholic conception by backing RTD cocktails marque Mocktail Club and made a “strategic investment” successful Japanese whisky shaper Shinju Spirits, its archetypal successful a Japanese brand.

That aforesaid year, Pronghorn portfolio manager and erstwhile Diageo enforcement Connor McKenna told Just Drinks the investor’s “ten-year extremity is to put successful 57 brands.”

"Pronghorn invests successful Tequila marque Humano" was primitively created and published by Just Drinks, a GlobalData owned brand.

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