Radnor Hills dips toe into snacks with new venture

UK mineral waters concern Radnor Hills has moved into the nutrient class done a caller associated task called Canny Snacks.

The Radnor Splash flavoured waters shaper owns a 50% involvement successful the caller business, portion the remaining fractional is owned by Tom Carne, who volition caput up Canny Snacks arsenic its director.

As portion of its launch, Canny Snacks has secured the sales, selling and organisation rights for UK crisps marque Burts Snacks.

In a associated property release, Radnor Hills said the task would assistance it “unlock maturation wrong the adjacent and complementary snacking market”.

Canny Snacks aims to assemble a “curated portfolio” of savoury snack brands, including some owned and licensed products, co-founder and manager Carne told Just Drinks.

“The concern is powered by beardown partners and heavy manufacture cognition which gives greater agility, shaper pricing and a stronger way to market,” helium added.

The recently formed task volition run arsenic a standalone business.

Carne volition pb the business, with backing from Radnor's wider commercialized and operational teams.

Canny Snacks volition besides beryllium advised by Radnor Hills laminitis and CEO William Watkins, on with erstwhile Yeo Valley main enforcement Adrian Carne.

Watkins said: “Canny Snacks allows america to research maturation beyond drinks and into the fast-growing snacking market, gathering connected the experience, infrastructure and relationships we already person astatine Radnor Hills.”

Burts Snacks, which produces a scope of crisps arsenic good arsenic popcorn successful the UK, volition stay nether the ownership of Europe Snacks, which acquired the marque and its Plymouth accumulation tract successful 2023.

Europe Snacks volition proceed arsenic the exclusive manufacturing spouse for Burts. Production volition stay successful Plymouth and proceed nether the aforesaid sourcing and manufacturing processes.

In the associated statement, Carne, who is besides a nationalist relationship manager astatine Radnor Hills, added: “We spot a immense accidental to unlock the imaginable of the Burts marque and physique a scalable snacking business. By combining the strengths of Radnor Hills, Europe Snacks and our wider partners, we are good placed to thrust aboriginal maturation done a collaborative approach.”

Founded successful 1990, UK mineral waters concern Radnor Hills markets a scope of brushed drinks arsenic good arsenic its namesake mineral h2o marque crossed the UK and Ireland, supplying retail and foodservice customers.

In an interrogation with Just Foods' sister work Just Drinks past year, Radnor Hills managing manager Simon Knight stated the radical was aiming to scope £100m ($135m) successful yearly gross wrong the adjacent 5 years.