Second Nature Brands enters meat snacks with Tillamook deal

US-based Second Nature Brands is entering the meat-snacks marketplace with the acquisition of Tillamook Country Smoker.

The fiscal presumption of the woody were not disclosed.

In a connection yesterday (8 June), Second Nature Brands said the transaction marks its determination into the "fast-growing" protein-snacks category.

The Chicago-based institution added the woody complements its "better-for-you" snacking portfolio, which includes Kar's Nuts, Sahale Snacks and Voortman.

Second Nature Brands CEO Adam Butler, who took up the relation past year, said: "Tillamook is simply a large summation to our increasing portfolio of better-for-you snacks, known for prime earthy ingredients, innovation, and consistently outperforming its competitors connected sensation and lawsuit satisfaction.

"With user request for genuinely cleanable on-the-go macromolecule snacks rocketing, we spot fantastic opportunities to leverage our associated expertise and capabilities to bring Tillamook to adjacent much discerning consumers crossed the US."

Founded successful 1975, Tillamook specialises successful "clean label" products specified arsenic zero-sugar jerky, beef sticks and sausages. The institution operates 2 manufacturing facilities successful Oregon and employs astir 480 people.

Private-equity steadfast Insignia Capital Group acquired the concern successful 2017.

According to Second Nature Brands, Tillamook generates much than $175m successful sales. It did not disclose its caller asset's profits.

Tillamook CEO Shane Chambers said: "We are incredibly excited to beryllium joining SNB, who stock our values and passionateness to present consumers lone the champion cleanable precocious prime on-the-go snacks and nutrition.

"We cognize the Tillamook marque and concern volition thrive nether their stewardship and look guardant to moving with our caller colleagues to instrumentality Tillamook to the adjacent level."

Second Nature Brands is owned by private-equity radical CapVest Partners. The radical has expanded done acquisitions successful caller years, including Voortman successful 2024 successful an all-cash woody valued astatine $305m.

It besides bought Sahale Snacks successful 2023 and Brownie Brittle successful 2022.

"Second Nature Brands enters nutrient snacks with Tillamook deal" was primitively created and published by Just Food, a GlobalData owned brand.