Worried About a Bear Market? 3 Reasons to Buy Coca-Cola Like There's No Tomorrow

• The banal marketplace hovers adjacent all-time highs, leaving immoderate investors disquieted astir a carnivore market.

• Coca-Cola is an iconic institution that's raised its dividend steadily, achieving Dividend King status.

• The beverage giant's concern is performing comparatively well, and it is resilient by nature.

• 10 stocks we similar amended than Coca-Cola ›

The S&P 500 index is trading adjacent all-time highs, and its price-to-earnings ratio is adjacent the precocious extremity of its humanities range. That has investors disquieted astir a carnivore market. What if you could find an concern with an above-market yield, a below-average P/E ratio, and beardown operating performance?

That concern would beryllium Coca-Cola (NYSE: KO). Here are 3 reasons to bargain this banal now, peculiarly if you are disquieted astir a carnivore market.

One of the halfway reasons to similar Coca-Cola is foundational. It is 1 of the world's largest and best-run user staples makers. Consumer staples are products that consumers bargain connected a regular basis, careless of what is happening connected Wall Street. In fact, the necessity quality of astir user staple products means they are usually bought adjacent during recessions. Coca-Cola's absorption is, effectively, connected making liquids. Hydration is simply a beingness necessity.

In fairness, Coca-Cola's beverages, from its namesake cola to sports drinks, are champion viewed arsenic luxuries, since you could conscionable arsenic easy portion pat water. However, they are affordable luxuries that person amassed a immense magnitude of marque loyalty. During pugnacious times, immoderate consumers whitethorn opt for lower-priced alternatives, but astir volition stay loyal to the brands they love.

Beyond the products, meanwhile, is simply a globally diversified concern with distribution, marketing, and innovation skills that are connected par with immoderate of its user staples peers. And Coca-Cola is ample capable to enactment arsenic an manufacture consolidator, utilizing acquisitions to rapidly adhd caller products and brands if it has fallen down user trends successful immoderate way.

Simply put, Coca-Cola is simply a well-run institution that conscionable astir immoderate capitalist could happily ain for the agelong term.

The concern spot is highlighted by 1 peculiar accomplishment -- Coca-Cola is simply a subordinate of the elite radical of companies known arsenic Dividend Kings. It comes successful astatine fig 7 connected the list, with 63 yearly dividend increases to its name. That's an unthinkable way grounds of consistency, which highlights the value of the dividend to some absorption and the committee of directors.